One of the most photographed beaches in Greece it still retains something of the cosmopolitan character of the 1970's. It defies one's powers of imagination to conceive what this beach must have seen in all the years since the English writer Lawrence Durrell described it as the finest beach in all the Mediterranean.
The multi-coloured umbrellas, the towering hotels, the Casino and the Aquarium in the background, once a favourite subject for photographers - are now the theme of cult postcards. Hundreds of foreign visitors descend on the beach every day, as well as local people enjoying their midday break - especially before the high season really gets under way. The best spot on the beach is definitely the area in front of the Hotel Mediterranean. On the Aquarium side and on the part known as Elli Beach, you'll find few beach bars near the beach.